Marketing That Happens

In today’s world, it’s not just about developing advertisements that the ad world sees – instead, it’s advancing marketing that ‘happens’. The marketing that prompts a friend or family member to text you saying they saw a piece of work, or when a push notification pops up on your phone. Marketing that moves culture. Leveraging the momentum of “It Has to be Heinz”, the brand’s first global platform in over 150 years, Kraft Heinz is using the campaign’s success as a blueprint to grow its portfolio of brands to their full potential. Come learn how Kraft Heinz North America is doubling down on infusing real-time truths into its iconic brands to move culture and, ultimately, drive its business forward.

Speakers: 

Todd Kaplan, Chief Marketing Officer, North America, Kraft Heinz