Join industry leaders for a compelling 30-minute discussion on how inclusive marketing enhances brand value and drives revenue. Learn how embedding inclusion across the full creative journey leads to more impactful storytelling and brand performance.
Panelists will explore: – How culturally attuned strategies, grounded in authentic representation and cultural moments, create deep connections with multicultural, multidimensional consumers – The value of working with diverse creators and influencers to maximize reach and relevance – Critical growth audiences that brands are missing when they don’t lead with inclusion
This session will provide actionable insights on: – How inclusive creativity strengthens brand relevance and innovation – Why it’s essential for business resilience and cultural leadership – The launch of McCann Worldgroup’s creative education campaign for the Valuable 500
Speakers:
Beatrice Cornacchia, EVP Marketing & Communications, Europe Mastercard Carol Hutchinson, GM of Global Advertising, Microsoft Keely Cat-Wells, Entrepreneur, CEO of Making Space Media Katy Talikowska, CEO of Valuable 500
Moderator: Singleton Beato
*A Q&A and optional networking will follow the panel.
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