Are You Losing Control of Your Brand on Social?

Brands are losing control on social media, and the chaos is only escalating.

Led by McCannís Global Head of Influencer, Crystal Malachias, weíll confront whatís causing brands to unravel years of brand building. With Peroni Nastro Azzurro, Adam W, and Crystal herself, weíll reveal how brands can stop being reactionary and start commanding their social narrative.

Social isnít one-size-fits-all; itís global, diverse and unpredictable. Weíll showcase how creators from different backgrounds and perspectives challenge traditional brand-building, forcing chief marketing officers to rethink control, authenticity and cultural relevance.

With marketing shifting toward creator-led content, this session spotlights those actually driving change giving the stage to the people brands rely on but often misunderstand.

Speakers:
Crystal Malachias, Global Co-MD of McCann Content Studios
Carly Burford, Global Brand Director, Peroni Nastro Azzurro
Adam W, Creator

For more information, email us at [email protected]