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June

17jun3:45 pm4:30 pmFuture Gazers:Navigating the Next 18 Months of Innovation3:45 pm - 4:30 pm(GMT+02:00) Event Type Pass RequiredForum, The PalaisSession DescriptionWhat will the future look like? Our hand-selected visionaries will paint a picture of our world 18 months from now. Attendees will get the scoop on what’s a fad, what’s sticking around and what is still to come. But why 18 months? Because the insights gained from these sessions will be tangible and immediately actionable for you to future-proof your organisation and creative ideas on your return home.
This session will ignite blue sky thinking for the possibilities of tomorrow. Attendees will gain valuable insights into the trends and movements that are on the horizon. Further discussion between the future gazers will unpick the world of tomorrow right before your eyes.
This series is created by Cannes Lions and in partnership with Itau Unibanco.

Speakers:
Nadia Tuma-Weldon, Head of Luxury Strategy & Insights, McCann Paris
Amy Corner, VP Performance Marketing Channels and Products, American Express
Anna Bager, President and CEO, OAAA

17jun7:00 pm9:00 pmAwards ShowPharma Lions
Health & Wellness Lions
Print & Publishing Lions
Outdoor Lions
Audio & Radio Lions
7:00 pm - 9:00 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionFind out who the first 2024 Lion winners are at the Festival’s official Awards Show. Tonight’s awards include Pharma Lions, Health & Wellness Lions, Print & Publishing Lions, Outdoor Lions and Audio & Radio Lions. Doors open at 6:15pm.

18jun2:30 pm2:45 pmBronze and Silver Winners AnnouncementIndustry Craft Lions
Digital Craft Lions
Film Craft Lions
Design Lions
Entertainment Lions
Entertainment Lions for Gaming
Entertainment Lions for Music
and Entertainment Lions for Sport
2:30 pm - 2:45 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionOn day two of the Festival, join us as we celebrate the 2024 Bronze and Silver winners in the Industry Craft Lions, Digital Craft Lions, Film Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport.

18jun7:00 pm9:00 pmAwards ShowIndustry Craft Lions
Digital Craft Lions
Film Craft Lions
Design Lions
Entertainment Lions
Entertainment Lions for Gaming
Entertainment Lions for Music
Entertainment Lions for Sport
7:00 pm - 9:00 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionAt the end of day two of the Festival, join us at the Awards Show to find out who has won Awards in the Industry Craft Lions, Digital Craft Lions, Film Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport. Doors open at 6:15pm.

19jun12:30 pm1:00 pmHow We Reignited Guinness12:30 pm - 1:00 pm(GMT+02:00) Event Type Pass RequiredRotonde Stage, RotondeSession DescriptionIn 2023, Guinness became the most popular beer brand in Britain for the first time ever, and it was named Brand of the Year by Marketing Week. This follows unprecedented growth in all key markets – a global success story.
So how has Guinness – one of the most iconic and creatively awarded advertisers ever – beckoned in a new golden era of unprecedented growth? It inverted the marketing model, with everything now starting with community.
This compelling story will be told for the first time on the Cannes Lions stage, challenging notions of where creativity comes from. (Hint: it’s not from an agency whiteboard.) In this session, Guinness will share all – the highs and the lows – of how it reinvented its marketing model.

Speakers:
Gráinne Wafer, Global Director of Beer, Baileys, and Smirnoff, Diageo
Callum McCahon, Chief Strategy Officer, Born Social

19jun2:00 pm2:30 pmIncreasing Chief Marketing Officer Impact by Driving Humanised Growth2:00 pm - 2:30 pm(GMT+02:00) Event Type Pass RequiredRotonde Stage, RotondeSession DescriptionBusinesses today are being pulled in every direction by better-informed and more demanding stakeholders – employees, customers, the community and investors.
Winning Chief Marketing Officers are stepping up and increasing their impact by helping the company embrace these demands as an opportunity for driving more 'humanised growth' – value creation for all stakeholders.
Building on the key findings of the Oxford Said Business School and Institute for Real Growth Impact Study, this session discusses how Chief Marketing Officers and other marketing leaders can build stronger partnerships across the C-suite. With practical recommendations that every marketer can apply, the discussion will look at how to increase influence and drive impact.

Speakers:
Javier Eduardo Meza Robayo, President of Marketing and Chief Marketing Officer for Europe, The Coca Cola Company
Tamara Rogers, Global Chief Marketing Officer, Haleon
Marc de Swaan Arons, Founder, Institute for Real Growth

19jun2:30 pm2:45 pmBronze and Silver Winners AnnouncementCreative B2B Lions
Creative Data Lions
Social & Influencer Lions
Direct Lions
Media Lions
PR Lions
2:30 pm - 2:45 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionThis session recognises the Bronze and Silver winners in the Creative B2B Lions, Creative Data Lions, Social & Influencer Lions, Direct Lions, Media Lions, and PR Lions. Join us to celebrate remarkable creativity and the brilliant minds behind it.

19jun4:30 pm5:15 pmCelebrating the Radical Creative Mind Behind ‘Because I’m Worth It’:MAIN STAGE PROGRAM4:30 pm - 5:15 pm(GMT+02:00) Event Type Pass RequiredDebussy Theatre, The PalaisSession Description'Because I’m worth it', the longest-running tagline in advertising, has become synonymous with L’Oréal Paris. Created by tenacious woman copywriter Ilon Specht at McCann Erickson in the early 1970s, those words redefined beauty on women’s terms and formed the foundation for L’Oréal Paris to become the world’s largest beauty brand.
Following an exclusive screening of a new documentary, 'The Final Copy of Ilon Specht', by Oscar-winning director Ben Proudfoot, which showcases the story of this unsung woman creative leader, this session explores the transformative impact Ilon’s four-word feminist manifesto has had on women and the advertising industry around the world.
With Andie MacDowell, Delphine Viguier, Charlotte Franceries and Ben Proudfoot.​

19jun7:00 pm9:00 pmAwards ShowCreative B2B Lions
Creative Data Lions
Social & Influencer Lions
Direct Lions
Media Lions
PR Lions
7:00 pm - 9:00 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionFind out who the 2024 Lion winners are at the Festival’s official Awards Show. Tonight’s awards include Creative B2B Lions, Creative Data Lions, Social & Influencer Lions, Direct Lions, Media Lions, and PR Lions. Doors open at 6:15pm.

20jun11:00 am11:45 amHow to craft a winning SDG Lions idea11:00 am - 11:45 am(GMT+02:00) Event Type Pass RequiredACT Responsible Hall, Palais des FestivalSession DescriptionOpen discussion by ACT Responsible x Cannes Lions.

20jun2:30 pm2:45 pmBronze and Silver Winners AnnouncementBrand Experience & Activation Lions
Creative Business Transformation Lions
Creative Commerce Lions
Creative Effectiveness Lions
Creative Strategy Lions
Innovation Lions
Luxury and Lifestyle Lions
2:30 pm - 2:45 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionJoin this celebration of 2024 Bronze and Silver winners of Brand Experience & Activation Lions, Creative Business Transformation Lions, Creative Commerce Lions, Creative Effectiveness Lions, Creative Strategy Lions, Innovation Lions and Luxury and Lifestyle Lions.

21jun2:30 pm2:45 pmBronze and Silver Winners AnnouncementFilm Lions
Sustainable Development Goals Lions
Glass: The Award for Change
Titanium Lions
2:30 pm - 2:45 pm(GMT+02:00) Event Type Pass Required
Session DescriptionOn the last day of the Festival join us in celebrating the 2024 Bronze and Silver winners of the Film Lions, Sustainable Development Goals Lions, Glass: The Award for Change and Titanium Lions.

21jun7:00 pm9:30 pmAwards ShowFilm Lions
Titanium Lions
Sustainable Development Goals Lions
Glass: The Lion for Change
Special Award winner
7:00 pm - 9:30 pm(GMT+02:00) Event Type Pass Required
Lumiere Theatre, The PalaisSession DescriptionTo close out the 2024 Cannes Lions Festival, join the final Awards Show to find out the Award winners in the Film Lions, Titanium Lions, Sustainable Development Goals Lions and Glass: The Lion for Change, along with this year’s Special Award winners. Doors open 6.15pm.

21jun(jun 21)9:00 pm22(jun 22)1:00 amClosing PartyA Celebration for All!9:00 pm - 1:00 am (22)(GMT+02:00) Event Type Pass RequiredCarlton BeachSession DescriptionAfter the last Lion of 2024 is given out in the Lumiere Theatre, more than 4000 people will head to Carlton Beach for the Closing Party. As the creative year comes to an end, this is your chance to celebrate in style in the world’s only New Year party that happens on a beach in June! Features headline music acts and top DJs to keep the party going into the small hours.