June
18jun5:00 pm7:00 pmWednesday Cocktails in Cannes5:00 pm - 7:00 pm(GMT+02:00) Event Type Invite only – no registration link Event Organized ByMWTruth Well Told Lounge at Le Gray d'Albion Residences, 4, Rue des Serbes, Cannes, FranceSession DescriptionPlease join us for a private gathering on the terrace at the Truth Well Told Lounge to celebrate our partnership, creativity, and the work we shape together.For more information, email us at [email protected]
19jun11:30 am12:30 pmThe Truth About the Jury Room11:30 am - 12:30 pm(GMT+02:00) Event Type Invite only – no registration link Event Organized ByMWTruth Well Told Lounge at Le Gray d'Albion Residences, 4, Rue des Serbes, Cannes, FranceSession DescriptionJoin us for an insider’s look at the themes and trends coming out of Cannes Lions this year, straight from the jury members who were there on the ground. Learn more about what happens behind the doors of the coveted Cannes Lions jury room and gain insights into the discussions that were had about the work. We’ll dive further into the campaigns and talk about what makes a winning submission during this panel discussion with industry experts, hosted by Daryl Lee, Global CEO, McCann Worldgroup & McCann.Speakers: Hosted by Daryl Lee, Global CEO, McCann Worldgroup & McCannJulien Calot, Chief Creative Officer, McCann Paris and Global Creative Director, L’Oréal Brands, McCann WorldgroupPrasoon Joshi, Chairman, McCann Worldgroup APAC & CEO/CCO, McCann IndiaShilpa Sinha, Chief Strategy Officer, McCann Worldgroup APACSarah Watson, EVP, Head of Strategy, Global Brands, McCann Worldgroup
19jun12:00 pm12:30 pmWho’s Laughing Now?AXE’s Strategic Journey to Reclaim Relevance ft. Caroline Gregory, Global Brand Director, Unilever12:00 pm - 12:30 pm(GMT+02:00) Event Type Cannes Lions Pass Required Event Organized ByMWBasement Stage, The PalaisSession DescriptionEven an iconic brand can lose its way, and this industry favourite was no exception. Known for decades of edgy, irreverent and sometimes unapologetic work, AXE had lost its mojo. But drifting from what made it legendary created a unique challenge as the brand aimed to reclaim its fame. By stripping back the layers, embracing risk and ultimately rediscovering humour, AXE is back with a bold, loveably edgy identity coupled with a one-of-a-kind aesthetic universe.This session will unveil the challenges, the very real risks and the rewards of re-finding a brand’s edge. Learn how to take brave creative leaps and strike the perfect balance between humour, relevance and even absurdity to see why some brands get the last laugh.Speakers: Caroline Gregory, Global Brand Director, UnileverTomás Ostiglia, Executive Creative Director, LOLA MullenLowe
19jun5:00 pm7:00 pmThursday Cocktails in Cannes5:00 pm - 7:00 pm(GMT+02:00) Event Type Invite only – no registration link Event Organized ByMWTruth Well Told Lounge at Le Gray d'Albion Residences, 4, Rue des Serbes, Cannes, FranceSession DescriptionPlease join us for a private gathering on the terrace at the Truth Well Told Lounge to celebrate our partnership, creativity, and the work we shape together.For more information, email us at [email protected]
20jun12:30 pm2:00 pmRising Stars Lunch12:30 pm - 2:00 pm(GMT+02:00) Event Type Invite only – no registration link Event Organized ByMWTruth Well Told Lounge at Le Gray d'Albion Residences, 4, Rue des Serbes, Cannes, FranceSession DescriptionAfter a week soaking up all the radical creativity and inspiration that Cannes has to offer, we’ll take a moment to connect, reflect, and recharge with a lunch hosted by CEO Daryl Lee and CCO Javier Campopiano.Hosted By:Daryl Lee, Global CEO, McCann Worldgroup & McCann & Javier Campopiano, Global CCO, McCann Worldgroup & McCannFor more information, email us at [email protected]
