June
16jun1:00 pm1:45 pmWinning Over Today’s Fickle Consumers in Partnership With Fetchft. Kelly Mahoney, CMO of Ulta Beauty1:00 pm - 1:45 pm(GMT+02:00) Event Type ADWEEK House registrants Event Organized ByADWEEKADWEEK House, Le Majestic HotelSession DescriptionIn a world of infinite choices, fleeting attention and growing pressure on household budgets, acquiring and retaining consumers is harder than ever. Consumers are more selective, seeking both value and seamless experiences; they won’t hesitate to move on if brands fall short. And while Gen Z may be leading the charge, they are not alone—loyalty is slipping across all generations. Join industry leaders as they dive into the evolving consumer mindset and explore what it takes to grab attention, spark engagement, and transform today’s discerning shoppers into fiercely loyal advocates.Speakers: Kelly Mahoney, CMO of Ulta Beauty Register Herehttps://event.adweek.com/awh_cannes_2025/begin
18jun10:15 am11:00 amDEI Didn’t Die, It’s the New Mainstream10:15 am - 11:00 am(GMT+02:00) Event Type ADWEEK House registrants Event Organized ByADWEEKADWEEK HouseSession DescriptionInclusive marketing is no longer an option — it’s a business essential. While early DEI efforts often leaned on symbolism, today’s leaders are shedding the performative to embed inclusion into the core of their creative strategies and business operations. In this bold conversation, join industry decision-makers and creative leaders as they share how authentic and inclusive storytelling drives brand relevance, deeper audience engagement, and stronger business outcomes. From campaigns that resonate globally to storytelling that reflects the world as it is—and as it could be—this discussion breaks down how diverse perspectives fuel innovation and broaden market reach in an increasingly connected world.Speakers: Harjot Singh, Global CSO, McCann Worldgroup & McCann Register Herehttps://event.adweek.com/awh_cannes_2025/begin
