June
16jun5:00 pm6:00 pmAI and Creativity in AdvertisingA Risk or Inspiration for Human Storytelling? 5:00 pm - 6:00 pm(GMT+02:00) Event Type IPSOS Registrants Event Organized ByIPSOSRTL BeachSession DescriptionAI continues to attract a lot of attention in advertising, yet its value to the creative process to support effective advertising remains under question. More and more tools are becoming available, providing creatives and marketers automated collaborators to ideate, create and version ads at speed and scale. Yet questions remain about the risk of AI tools in the very human process of creativity. In this session, we will debate these risks and opportunities with world recognised thought leaders, and provide a world first look at an Ipsos data analysis of 15,000 ads to point to a future where AI could be the very spotlight we need to identify the creative tactics to inspire our human creativity to drive effective advertising.Speakers: Harjot Singh, Global CSO, McCann Worldgroup & McCann Register Herehttps://www.ipsos.com/en/ipsos-cannes-2025
17jun11:00 am11:30 amLeveraging Passion Through Sport11:00 am - 11:30 am(GMT+02:00) Event Type Pass Required Event Organized ByRTL/IPSOSRTL BeachSession DescriptionIn this panel, Qualcomm will explore how brands can enhance engagement and foster brand loyalty by tapping into their audience's passion for sports. The discussion will be led by Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm, who brings over 25 years of marketing expertise and was in Forbes' 2024 top 50 list of the world's most influential CMOs. Speakers:Don McGuire, CMO, Qualcomm
