This mind-opening session challenges industry orthodoxy. Featuring cutting-edge research from Oxford’s Saïd Business School and insights from industry leaders, it will show you how to rethink growth and unlock new opportunities for your brand.
Stuart Bowden and Felipe Thomaz will present radical new purchase journey data, evolving the laws of growth that dominate the industry. In a dynamic debate, they’ll reveal hidden inefficiencies and propose bold alternatives for ambitious marketers. Joining them is Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal, sharing how L’Oréal has thrived by defying convention and exploiting new evidence for competitive advantage.
A session for chief marketing officers ready to break the rules and win.
Speakers:
Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe
Stuart Bowden, Global Chief Strategy and Product Officer, Wavemaker
Felipe Thomaz, Associate Professor of Marketing and Director of the Oxford
Future of Marketing Initiative, Saïd Business School, Oxford
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