Skincare for Down There

Intimate skincare is a topic rarely discussed or shown in public spaces—and never in traditional skincare advertising. Saforelle set out to challenge that silence. We wanted to start a conversation that doesn’t exist in public.

Our idea was simple but subversive—hijack existing skincare billboards by extending the body of the models to include the part that’s left out: the lower body. The visual and cultural disruption grabbed public attention, sparked cultural dialogue, and even earned endorsements from the hijacked brands.