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Turnstile Turbines

Lions Awards (3)
Silver Lion : Brand Experience & Activation
Bronze Lion : Outdoor, SDG
CLIENT
Iberdrola
BRAND
Iberdrola
REGION
Europe & UK
CATEGORY

Brand Experience & Activation
Design
Innovation
Outdoor
PR
SDG

 

INDUSTRY
Technology
DESCRIPTION

Iberdrola, a European leader in wind energy, expanded to France in 2019 – facing the challenge of low market awareness. Iberdrola wanted to emphasize they are not solely an energy provider, but also a cutting-edge energy producer in wind energy technology. 4.5 million commuters pass through turnstiles daily, so we turned this into a new energy source – reinventing the turnstiles into prototypes of the world’s first underground wind turbines: the Turnstile Turbines.

AGENCIES
Weber Shandwick Paris