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The Most Beautiful Dental Clinic

Lions Awards (1)
Bronze Lion : Health & Wellness
CLIENT
Romania Tourism & Dental Travel Associations
BRAND
Romania Tourism & Dental Travel Associations
REGION
Europe & UK
CATEGORY
Brand Experience
Creative Commerce
Creative Strategy
Health & Wellness
Media
PR
Titanium
INDUSTRY
Travel & Leisure
DESCRIPTION

“Romania, The Most Beautiful Dental Clinic in the World” is an innovative campaign that presents a new way of experiencing a country by creating a business-driven tourism strategy that stars two of Romania’s assets that have never before been connected: Affordable and high-end dental services and amazing natural attractions. Since many tourists held a fragmented view of Romania, based on scattershot online information about beautiful sights, good food and a rich history, the humorous and unusual campaign provided a clear, unique and sustained experience of the country.

AGENCIES
McCann Bucharest
MRM Romania
McCann Birmingham
McCann London
McCann Demand
UM Romania