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The Gallery of Lies

CLIENT
Animal Politico
BRAND
Animal Politico
REGION
Latin America
CATEGORY
Creative Data
Digital Craft
Direct
Media
Mobile
Titanium
INDUSTRY
Media / Entertainment / News
DESCRIPTION

“Verifichat’ is the the first chatbot that verifies news in real-time through fact-checking on WhatsApp. To promote it, we created the first Museum of Lies in Latin America for Animal Político, an independent Mexican media outlet. The museum is a virtual platform that is fueled by examples of disinformation that have spread online. With the intervention of digital artists who used artificial intelligence tools, we transformed these examples of ‘Fake News’ into dynamic artwork that visually exposed the popular lies that circulate on the Internet. These artworks were also taken to the main streets of Mexico City to invite people to join the growing permanent gallery of fake news to help defeat disinformation by subscribing to the verifichat chatbot.

AGENCIES
McCann Mexico
Weber Shandwick Mexico
MRM Mexico