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The Brake Room

Chick-fil-A - The Brake Room Campaign Image
Lions Awards (2)
Silver Lion : Brand Experience & Activation
Bronze Lion : Direct
CLIENT
Chick-fil-A
BRAND
Chick-fil-A
REGION
North America
CATEGORY
Brand Experience & Activation
Creative Strategy
Design
Direct
Industry
PR
Titanium
INDUSTRY
FMCG/Food
DESCRIPTION

The food delivery industry exploded over the past few years. But sadly at the cost of one group of people: those who deliver. More than 65,000 food delivery workers in New York go above and beyond to deliver for the city. Winter conditions make what they do even more challenging. While they’re always on the go, they essentially have no place to go in between stops. So we teamed up with Chick-fil-A to create the first-of-its-kind rest station for the food delivery community – The Brake Room. A place for them to warm up, rest up, grab some coffee, charge their phones and use the restroom if needed, free of charge.

AGENCIES
McCann NY
Craft New York