Tapos by Bimbo

Latin America, 448 million bread end slices are wasted every year. However, due to inflation and low wages across the region, the same families who throw away the end slices are also finding it harder to afford groceries.

Bimbo decided to turn this food waste into a way to help families get more out of the food they buy, helping them save money in these difficult times.

Together we created Tapos, a new dish inspired by popular culture that turns the flaws of end slices into strengths. Street vendors, influencers, and award-winning chefs joined us to design new recipes with Tapos. Families learned how to get two extra meals from the same bag of Bimbo loaf bread. As a result, Bimbo increased its sales and reached the highest engagement rate (+2.840%) in the brand’s history in the region.