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Fabric of England

Lions Awards (1)
Gold Lion : Creative Data
CLIENT
Show Racism The Red Card
BRAND
Show Racism The Red Card
REGION
Europe & UK
CATEGORY

Creative Data
Design
Entertainment for Sports
Industry Craft

INDUSTRY
Not for Profit / Charity
DESCRIPTION

When England lost to Italy in the Euros, racism in football bubbled to the surface. ‘Show Racism the Red Card’ are the UK’s reading anti-racism educational charity, so they needed to act.

After conducting research, we found almost every player had a story of migration, so we took this data and visualized it for the world to see. Introducing Fabric of England, a football shirt constructed from the national shirts of the 14 respective countries, becoming a symbol for strength, unity, and national pride. Because we all know, England wouldn’t be great without immigration.

AGENCIES
McCann London
Craft London
Weber Shandwick