Demining Cambodia

To embody both Japanese heritage and the idea of gentle giants, we chose to break the norm of traditional heavy machinery advertising. We created a campaign in a classic anime style, blending strength and warmth. We decided to give new life to Komatsu’s real-world, high-risk task of clearing landmines in Cambodia by transforming it into a beautiful, imaginative anime film.

While showcasing the technical and heavy-duty nature of Komatsu’s work, this approach also conveyed the emotional depth and compassion that fuel these life-saving efforts. It allowed us to tell a more engaging and emotional story, blending technology and human empathy in a way that resonated on a deeper level. Using a visual language so closely tied to Japanese culture, we created a universal feeling that transcended the ordinary.