Campanion

Japan is the world’s fastest-aging society, where 30% of people are 65+ and 1 in 5 live alone. Most seniors reject surveillance devices, not just for privacy reasons—but because they feel too “old” to be watched.

CAMPANION, developed by Kuro Snacks with McCann Tokyo, reimagines care through trust and companionship. This AI-powered dog collar features a wide-angle camera inside a traditional omamori charm. Trained to approach their owner at the sound of a soft beep, dogs help capture three emotionally rich glimpses daily, which Gemini AI converts into short text updates—“Mom’s folding laundry. I’m watching.” No footage stored, no livestreaming—just emotional presence.

CAMPANION strengthens human-animal bonds using treat-based training while preserving cultural dignity. The campaign taps into a growing need for emotional safety over cold surveillance and proves innovation can be compassionate.