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Black Elevation Map

CLIENT
Black & Abroad
BRAND
Black & Abroad
REGION
North America
CATEGORY
Brand Experience & Activation
Creative Effectiveness
Sustainable Development Goals
INDUSTRY
Travel & Leisure
DESCRIPTION

The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.

AGENCIES
Performance Art
Kinesso