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ALDI (Un)Originals

ALDI (Un)Originals Campaign Image
CLIENT
ALDI
BRAND
ALDI
REGION
Europe & UK
CATEGORY
Direct
Media
PR
Social & Influencer
Titanium
INDUSTRY
Retail
DESCRIPTION

Aldi is different from most supermarkets, mainly because they don’t sell name brands. They believe pretty, polished logos shouldn’t make things cost more. Their mission is to help people spend less, their ethos since 1913.

While Aldi has helped to democratize the food people eat, we thought it was time to try the same for the clothes they wear. Why? Because even though inflation is at an all-time high, and the UK is experiencing a cost-of-living crisis, major sportswear brands are ripping people off by charging more than ever. So, we decided to do something about it.

The brief was simple: Disrupt the sportswear market by highlighting how expensive and inaccessible it has become. And have some fun along the way.

AGENCIES
McCann Manchester
Craft Manchester