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Touch Card

Lions Awards (1)
Bronze Lion : Direct
CLIENT
Mastercard
BRAND
Mastercard
REGION
North America
CATEGORY

Creative B2B
Creative Strategy
Direct
SDG

INDUSTRY
Consumer Services / Financial
DESCRIPTION

For the 2.2 billion partially sighted and blind people in the world, telling payment cards apart is a daily struggle. Especially after so many banks have removed embossing, the one tactile thing marking the difference between a credit, debit, or prepaid card. Mastercard has always been committed to standing against inequity by being an agent for change. So we asked ourselves, how can we provide a greater sense of security, inclusivity and independence to partially sighted people around the world?

Working with several leaders in accessibility – including The Royal National Institute of Blind People (RNIB) and VISIONS, we invented the Touch Card. An accessible system of payment cards with cutout notches that allow anyone to identify their credit, debit, and prepaid cards with just a touch. So low vision cardholders can shop without a daily reminder that the world was not designed for them.

AGENCIES
McCann NY