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Chevrolet

100 Years of Chevrolet

TRUTH WELL TOLD

By recreating defining moments in Brazil’s history, Chevrolet reminded everyone that it’s more than just a car brand—it’s an enduring part of the country’s journey.

DESCRIPTION
To celebrate 100 years in Brazil, Chevrolet created a film that revisits six defining moments in the nation’s history. From the rise of industry to women’s right to vote, from the dream of a new capital to the return of democracy, from World Cup celebrations to the reconnection after the pandemic, each scene was chosen to reflect the country’s progress and the brand’s enduring presence throughout.
The story is told through immersive cinematography, 3D transitions and iconic vehicles that act as portals through time. Every frame was carefully crafted, combining historical accuracy with emotional depth.
Narrated by Fernanda Torres, one of Brazil’s most celebrated actresses, the film aired nationally on Chevrolet’s 100th anniversary. More than a celebration, it became a statement about memory, progress and connection, reminding Brazilians that Chevrolet has not just been a car brand, but a part of their country’s journey.
CLIENT
General Motors Brasil
BRAND
Chevrolet
REGION
LATAM
CATEGORY

Film Craft

INDUSTRY
Automotive
AGENCIES
WMcCann