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What makes funny, funny?

18jun12:00 pm1:30 pmWhat makes funny, funny?Lunch12:00 pm - 1:30 pm(GMT+02:00) The Kantar Apartment, Rue de Serbes, 13, 5th and 6th floorSession DescriptionThis special session of ‘The Works’ with Marketing Week & The Advertising Association features Tik Tok comedian Rob Mayhew, McCann’s Effies Grand winner Jamie Peate, VCCP’s Chief Strategy Officer Claire Hutchinson, Kantar MD Dom Boyd and Marketing Week editor Russell Parsons , to reveal why is humour so important to making most memorable campaigns, what makes funny, funny – and our thoughts on Cannes new humour category.

Jamie Peate, Global Head of Effectiveness & Retail, McCann Worldgroup & McCann
Rob Mayhew, Tik Tok comedian
Claire Hutchinson, Chief Strategy Officer, VCCP
Dom Boyd, MD, Kantar
Russell Parson, Editor, Marketing Week
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