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Luxury For One, Luxury For All:

20jun3:00 pm4:00 pmLuxury For One, Luxury For All:The Exclusive/Inclusive Reality of Today’s Luxury Market3:00 pm - 4:00 pm(GMT+02:00) FQ Equality Lounge, Hôtel Martinez, 73 Bd de la CroisetteSession DescriptionThis year Cannes Lions introduced for the Luxury & Lifestyle Lions for the first time – signifying the increasing importance of this oft-admired, frequently misunderstood and ever-evolving market segment. To win in this space, it will be critical to debunk existing myths and unpick the human truths shaping the category today and tomorrow.
Over the last 15 years, the luxury industry has “quietly” been defining both the economy, bringing in $1.5 trillion a year, with an annual increase of 7% expected for years to come. The luxury market is stronger than ever – yet at the same time it’s in a stage of pivotal redefinition – making this category and its implications on the broader marketplace across generations and geographies even more difficult to pinpoint and understand.
In this unique and energizing session, we will present proprietary research on the new dynamics of luxury and affluence, unearthing the cultural truths redefining who, why and how the space is evolving. This will be followed by a moderated conversation with a diverse set of luxury thought leaders to discuss the findings and its implications on creativity.
This session will be valuable for any marketer who wants to demand a premium price for their brand and elevate its role in the lives of people all over the world.

Nadia Tuma-Weldon, Head of Luxury Strategy, McCann Paris & Head of Thought Leadership, McCann Worldgroup

Julien Calot, Chief Creative Officer, McCann Paris
Hilary Milnes, Americas Editor, Vogue Business
Kelly Emanuelli, Pinterest, Head of Luxury (Potential Speaker)
Register Here

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