There’s plenty of heat in the brand-versus-performance debate. Fresh global data from the likes of the IPA, Ebiquity, Ritson and Tracksuit confirms the universal 60:40 sweet spot between long-term brand-building and short-term activation. But here’s the surprising bit: this holds true across mature brands and emerging start-ups alike. Join a panel of global effectiveness and marketing experts to discover why performance-first start-ups should plant brand seeds from day one. Find out how brand-building drives immediate sales and cultivates future demand. The result? Healthier, more sustainable profitability for young businesses worldwide.
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