In today’s polarized world, the environment in which your message appears matters more than ever. Join us to explore “The Positivity Effect” and how positive media contexts and messages can create a powerful, positive association with your brand, driving increased trust, sales, and brand love.
Our 2025 theme, inspired by new research from MAGNA in partnership with Pinterest, “Positivity Performs: Ad Environments’ Critical Role in Media Planning,” will explore the power of positivity and how it drives brand performance. We will focus on how brands perform better when they show up in a place of positivity. We will highlight the brand-shifting research and provide a space for our clients and partners to challenge our thinking and explore how positivity creates a halo effect that boosts brand perception, drives sales and fosters genuine brand love. Contact: Channing Martin
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