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Building Brands That Stand the Test of Time

19jun3:00 pm3:30 pmBuilding Brands That Stand the Test of Time3:00 pm - 3:30 pm(GMT+02:00) FQ Equality Lounge, Hôtel Martinez, 73 Bd de la CroisetteSession DescriptionLegacy brands are often admired for keeping pace with ever-changing consumer habits while purposefully driving progress. Social consciousness and consideration have become a major part of brand identities - and building a brand rooted in equity is no longer a choice but a necessity. Join this conversation of global marketing leaders discussing how they are expanding the admiration and reputation of their legacy brands through equitable marketing moments.

Michelle Crossan-Matos, Chief Marketing Officer, Ulta Beauty
Julia Hood, Executive Editor, Business Insider
Dara Treseder, Chief Marketing Officer, Autodesk
Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America
Kristyn Cook, Executive Vice President and Chief Agency, Sales & Marketing Officer, State Farm
Leanne Fremar, Chief Brand Officer, JPMorgan Chase & Co.
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