AI continues to attract a lot of attention in advertising, yet its value to the creative process to support effective advertising remains under question. More and more tools are becoming available, providing creatives and marketers automated collaborators to ideate, create and version ads at speed and scale. Yet questions remain about the risk of AI tools in the very human process of creativity. In this session, we will debate these risks and opportunities with world recognised thought leaders, and provide a world first look at an Ipsos data analysis of 15,000 ads to point to a future where AI could be the very spotlight we need to identify the creative tactics to inspire our human creativity to drive effective advertising.
Speakers:
Harjot Singh, Global CSO, McCann Worldgroup & McCann
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