From Culture to Community

As marketers, creatives, and brand strategists, our challenge is clear: how do we craft stories that are emotionally universal but adaptable in execution? How do we stop thinking about ‘localization’ as an afterthought and start embedding community relevance from the very start? The brands that get this right will not only reach audiences—they’ll belong to them.

Speakers: 

Stephanie Jacoby, Global SVP, Vodkas, Diageo

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